2014年9月16日星期二

Smart watches lead product positioning new controversy

The concept of smart watch is not just things in recent years. For example, Microsoft's 2004's SPOT, LG 2009 years GD910 watch phone, watch phone products Samsung's second paragraph S9110 2009 Motorola introduced MotoActv watch the end of 2011, are part of the implementation of the phone functions, but nothing special use. In other words, smart watches in the future is not the most powerful competitors within the industry, but the mobile phone as the core of mobile intelligent terminal functional impact.

If you just do a continuation of phone features, the phone can be a partial substitute for convenience under certain conditions, such as viewing messages, handle personal health information and observational data, photos and music listening and so on. But the continuation of these phone features, largely need to reduce the part of the user experience. After all, the above information browsing and e-mail handling, and audio-visual entertainment is the need to experience a certain size screen as a support. The Smart Watch screen is too small, the inevitable on the user experience will be a lot less, in this case, there are other smart watches targeting?
In fact, for positioning the smart watch, it is not no more to explore, everyone might want to watch the next smart big thing, Apple, Samsung, Google are busy building their own smart watch, but also as J.Gold joint Advisory president said that if only such concept as stated in the smart phone watch only as a second screen and input device, smart watches will escape the doom to fail, but wearable success.
In other words, you want to get rid of their smart watches doom, and will not become a joke, really become a core mission of its own products, it is necessary to focus on their functional mission, rather than simply doing the smart feature phones and other mobile devices extension or inlet and outlet of information, because the mobility of smart devices now have been very convenient, mobile phone, ipad, or even a smart bracelet and other wearable devices, the function will not be worse than a smart watch. And watch this in an era has gradually fade out of the functional mission circle, becoming a symbol of identity and status of the product, precisely because its function was centralized and alternative smart phones and other mobile devices.

So, for smart watches, the current is vital to solve this problem: how to not be furnished, but has become its own core functional requirements of a mobile terminal products. Of course, for some sub-groups, the smart watch may become a good product. Only if we change their expectations, change our perception of the entire wearable devices. Is not the function of the body to another part copied, but part of the wearable sensor devices as a private network; not just as a remote windows phone, but to play a greater value. In other words, the smart watch can act as a mobile data sensors and wearable devices play a similar function.

Smart Watch Now do a comprehensive intelligence service terminal, but other advantages to withstand conditions more convenience products, so if you do the next line of data and information services scene sensors, play smart wearable devices function, then whether because it kind of simple functions lost customer expectations.


Not necessarily, because the current smart watches have been given too much expectation, too many features added, and the functionality of these features and smart devices and mobile phones with great coincidence, the phone features a mobile terminal price and more under strong case, smart watches are not fundamentally get the user's favor, perhaps just a short freshness, can not bring lasting actual user experience. However, at present, neither Apple, Samsung or Google in the positioning of these are intelligent choice overall positioning service equipment, once go, unless smart watches can solve the cost-effective and a good user experience, otherwise the user will definitely not last meet expectations.

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